Vuori is a premium athleisure brand celebrated for its refined design, unwavering focus on comfort, and commitment to sustainability. The brand offers a versatile range of products, including leggings, shorts, joggers, tops, jackets, and accessories — all crafted with exceptional quality and performance at the forefront. Vuori’s apparel is thoughtfully designed to complement an active lifestyle while seamlessly transitioning into casual and professional settings, providing customers with elevated, adaptable pieces for any occasion.
Vuori has raised a $825 million investment structured as a secondary tender offer, increasing the company’s valuation to $5.5 billion. The new round was led by growth investors General Atlantic and Stripes. This investment will support Vuori in achieving its goal of opening 100 stores by 2026 and advancing its recent global expansion efforts.
Vuori, Encinitas, California, United States, was founded in 2013 by Joseph Kudla. In 2021, the company joined the unicorn club. “As we continue to drive momentum, growth and market share gains, we are grateful to have the additional partnership of these leading organizations,” said Joe Kudla, founder and chief executive officer of Vuori. “Alongside our existing major investors, Softbank, Norwest, and ABP Capital, General Atlantic and Stripes will be key strategic partners and supporters in our ongoing mission and growth journey. They bring industry expertise and track records in helping emerging category leaders accelerate their expansion efforts while sustainably scaling globally. We are excited to partner with our new and existing investors to continue pursuing Vuori’s mission to make quality products that empower deeper connections with consumers everywhere.”
Vuori Raises $825 Million at a $5.5 Billion Valuation