Rokt is a leading software company that enhances e-commerce experiences by integrating personalized marketing into the transaction moment. Its AI-powered platform enables brands to deliver relevant offers and native advertisements within transactional flows, increasing customer engagement and revenue. By seamlessly connecting consumers with marketers, Rokt optimizes post-purchase interactions to drive higher conversion rates and customer satisfaction. The company partners with leading global brands to unlock new revenue streams while ensuring a frictionless shopping experience. With cutting-edge technology and data-driven insights, Rokt is transforming the way businesses monetize and personalize digital transactions.
Rokt has signed a stock purchase agreement for $335 million with investors including Tiger Global Management, Square Peg, Barrenjoey, and SecondQuarter. Board members including Janchor Partners' John Ho, Terry Bowen, and Karen Katz also buy shares. This agreement values the company at $3.5 billion.
Rokt, New York, New York, United States, was founded in 2012 by Ben Voltz, Bruce Buchanan, and Justin Viles. In 2021, the company joined the unicorn club. Rokt operates in global markets, partnering with major brands like Live Nation, Macy's, Uber, and PayPal to enhance customer engagement and drive revenue through personalized marketing in e-commerce transactions. "Rokt has delivered exceptional growth since launching 12 years ago, with our revenue trajectory continuing to accelerate – this year achieving 43% growth year over year, reaching US$600 million," said Bruce Buchanan, CEO and co-founder of Rokt. "This was driven by outstanding performance across the Rokt Network, including our ecommerce products, our new Rokt Pay+ product, our international business, and our small and medium-sized business through AfterSell. In addition, we invested more than US$60 million in the Rokt Brain, our AI and machine learning customer relevance engine, and delivered a 28% improvement in relevance."
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